The competition between the direct selling industry and the new age channels, such as e-commerce, direct-to-consumer (D2C) brands and quick-commerce platforms, is further intensifying , according to the latest annual report of industry body IDSA.IDSA is an autonomous, self-regulatory body for the direct selling industry in India, representing leading members as Amway, Avon, Atomy, Blulife, Herbalife, Modicare, Oriflame, Tupperware, etc.The direct selling sector is no longer operating within a closed competitive landscape and is increasingly being evaluated against digital-first platforms such as Amazon and Flipkart, which have reshaped consumer expectations around shopping experiences, it said.Consumers are now assessing direct selling companies not only on product quality and personal relationships but also on price competitiveness, faster delivery, seamless digital interfaces and…
India Business and Economic Context
India’s economy continues to show strong growth momentum, consistently ranking among the fastest-growing major economies globally. With a young and growing working-age population, increasing digital penetration across rural and urban India, and an ambitious government infrastructure programme, the business landscape offers significant opportunities alongside competitive challenges.
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Key Points at a Glance
- Originally reported by leading Indian financial media
- Relevant for entrepreneurs, MSMEs, investors, and business professionals
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Source & Further Reading
This news report was originally published by YourStory on Wed, 20 May 2026.
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